Laboratories & healthcare Custom software
Software built around the work on the bench.
Accessioning, specimen tracking, review and billing. Role-based workflows with patient data held apart from platform data.
Explore laboratory systems →Independent thinking. Design. Development.
Your strategic technology partner.
We help businesses, organizations and design teams shape and build websites, software and connected systems. From the first technical decision to the years after launch.
Tell us about your challenge ↗
Dallas, since 2009
Different worlds. Built with the same care.
Good development starts with understanding the business. Here’s where that thinking has taken us.
ROLES 4 · PHI isolated
STOREFRONT ⇆ ROUTING
Commerce & operations Integration
A new way to order. A system worth keeping.
A custom B2B storefront connected directly to an existing order-routing system. A modern customer experience that fits the office’s established workflow.
Explore connected operations →Memberships & facilities
From signing up to opening the door.
Bookings, billing, waivers and training connected to physical access.
See the work →Publishing & content
A publishing platform with room to grow.
More than 1,800 posts moved into a custom platform with email, courses and PDF generation.
See the work →From the right questions to the working answer.
Bring us an idea, a difficult workflow or an existing system that needs to move forward. We help you find the path through.
Think it through. → Make it work. → Stay with it.
Define the approach
Understand the people, requirements and systems involved. Work through the tradeoffs and put a practical scope and price in writing.
Design the experience
Turn the requirements into clear journeys and useful interfaces. We can lead the design or work alongside your team or design partner.
Website design & development →Build and connect
Develop the software your business needs, connect the systems it depends on, and plan a rollout that works for the people using it.
Explore custom software →Support and improve
Keep the people who built it close. Hosting, monitoring, updates and ongoing development as the business and its needs change.
Explore ongoing care →A partner for the team you have.
01
Businesses & organizations
A technical partner to help you make decisions, deliver the project and take care of what comes next.
02
Design studios & agency teams
Development that understands design intent. We build the experience you’ve imagined and the systems it needs to work.
FILL IN THE BLANK / SINCE 2009
Senior experience. A direct relationship.
We’re an independent Dallas studio led by Greg Petersen, an Emmy-winning designer and platform engineer. You work directly with the people doing the thinking and the building.
Our experience spans enterprise work, growing businesses and specialist platforms. Several client relationships have continued for more than a decade.
What would you like to make possible?
Let’s talk about the business, the challenge and the work ahead.
Start a conversation ↗